E Ink Actions|E Ink ESG Website

Continuous Enhancement of Customer Satisfaction
Customer Relationship Management

Strengthening the Overall Customer Service Quality

Since 2021, E Ink has divided the customer services into ePaper display (EPD) and Front Plane Laminate (FPL) service based on the categories of the products sold, offering dedicated customer service personnel according to different customer attributes to reinforce the communication and immediate services. As for the customer satisfaction, we have also expanded the scope of customer survey. In addition to the original customers of ePaper Module, the customers of front plane laminate have also been included in the survey. A comprehensive understanding of the customers' needs and expectation in various aspects is thus acquired through the feedback from the customers of different product categories.

Responding to Customer Complaints in a Timely Manner

Placing great value on customers' feedback, E Ink has introduced the global ePaper service system since 2021. By timely providing product quality status and integrating product data of different sites, we have sped the communication with customers and ensured that immediate responses and improvements can be made for the customer complaints to lower the loss of customers. Moreover, when there is any quality incident, we carry out internal reviews and come up with corresponding improvement strategies and preventive measures to continuously foster the relationship with customers. 

Customer Satisfaction Questionnaire

In 2021, E ink received replies from 80% of the customers in the satisfaction survey, with a satisfaction score in the four major dimensions exceeding 90. The Company has maintained the high level above 80% for three consecutive years, which demonstrates that the Company receives good comments from customers when it comes to the product quality and customer service relationship.

Online Sales Management

ePaper is still new to most customers worldwide. To further promote E Ink's ePaper products, the company has established an online sysytem that provides potential customers with a more convenient way to obtain ePaper evaluation kits (including one ePaper display and one driving board) for product evaluation purpose. Since E Ink's products are not final products and require assembly before they can be used as eReaders, notebooks, or electronic shelf labels, they cannot be directly sold to end consumers. Due to the different applications and production batches (date codes) of ePaper products, different software (waveform files) needs to be provided to customers to drive the ePaper display. Therefore, mass online purchases are not applicable to E Ink's products. For this reason, historically, online sales have accounted for approximately 0.01% of the company's overall revenue.