Customer Satisfaction and Response
E Ink places customer needs at the core of its operations and regards customer satisfaction as a key indicator of business performance. The Company has established continuous communication and feedback mechanisms. In addition to conducting regular customer satisfaction surveys, E Ink systematically collects additional feedback, comments, and suggestions raised by customers throughout the course of collaboration. Relevant feedback is incorporated into formal analysis, improvement, and follow-up processes, forming a structured management mechanism to continuously enhance service quality and product performance.
To ensure that customers with different needs and communication preferences receive timely, customized, and consistent responses, E Ink adopts a single point-of-contact service model as its primary communication and service channel. Communication methods are flexibly adjusted according to customer circumstances to enhance service quality and responsiveness. Customers may also submit inquiries through the "E Ink HelpBot" available on the Company's official website, serving as an auxiliary service channel. Furthermore, E Ink has established a clear and formal complaint handling process. All customer complaints are received by designated personnel and handled in accordance with internal standard operating procedures. Each case is formally recorded, subject to root cause analysis, followed by the development and implementation of corrective actions and subsequent follow-up tracking to ensure proper resolution and continuous improvement. The complaint handling process is integrated into the ISO 9001 Quality Management System and is subject to external audits conducted by independent third-party verification bodies to ensure its effectiveness, consistency, and alignment with internationally recognized quality management standards.